LET ME TELL YOU ABOUT US:
SweetBeam (www.sweetbeam.com) exclusively serves 5-star hotels and luxury resorts. Our unique service solves a fundamental problem for our customers - how to communicate with and influence guests while they are staying at the hotel.
If youve stayed at a luxury hotel you may have have noticed fliers and brochures lying about the room or perhaps a hotel information channel on the TV. You probably never really stopped to look at any of them in detail because, if youre like us, youre too busy either working hard or having fun.
Enter SweetBeam. SweetBeam delivers elegant and timely information into each guest room. The service is highly visual, based on bold, striking images and can be personalized to an individual guest. Through the simple power of suggestion, SweetBeam influences guest decision-making and the hotel boosts revenue generated from restaurants, bars, merchandise, spa, golf, leisure activities etc.
The name SweetBeam is just a play on words. On a literal level, it means Suite as in a luxurious guest room and Beam as in Direct Transmission, although the word Sweet does have other positive connotations....
Our strapline is Worth a Thousand Words which is meant to underscore the value our service delivers to hoteliers:
- Personal Communication
- Increased Profit
HERE IS WHAT WE NEED:
We need the essentials for quality business-to-business communication:
- New Logo
- Business cards & basic stationery (A4 format)
- Font/color scheme recommendation to allow us to generate other documents (customer proposals, powerpoint presentations etc)
We will redesign our website soon but we have given priority to these 1:1 communication elements. While we dont print a lot of brochures, our personalized communications (such as customer proposals and audits) need to look top-notch.
As an international company, are strong believers in crowdsourcing and global creativity and would be pleased to provide attribution credit for the winning design.
OUR TARGET AUDIENCE IS:
- General managers and executive directors of 5-star hotels.
- High-level corporate decision-makers (CEOs, SVPs of Operations, Marketing etc) in 5-star hotel groups
They need to feel they can entrust their customers to SweetBeam in the same way they would entrust them to an employee of the hotel. They care deeply about the guest experience, and see it as the key to increased profit (happy guests spend more and stay again).
WE LIKE THESE DESIGNS:
These logos are simple yet elegant. They speak to the company name and the experiences/values they deliver via a nice, somewhat iconic graphical shape.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
While the SweetBeam service is delivered through Web technology, that technology is transparent for the hotel manager and for the guest. We do not particularly want to project a high-tech or Web 2.0 image (even though we agree with you our present logo does look that way!...). Here are a bunch of examples of the type of thing wed like to avoid: http://fontfeed.com/archives/the-logos-o...
Instead, the design should speak to the end benefits of our service:
- personal communication
- increased profit
The logo should be up to the same standard as the luxury environment we operate in, and should project the intelligence of the SweetBeam concept as well as our reliability as a partner.
The design must incorporate the words SweetBeam, and wed like to see versions with and without the strapline. Wed also like to see a graphical shape as part of the design - one that can potentially be detached as a symbol and that has some meaningful ability to be recognized on its own.
The logo should be clean and simple, and easy to cut out and place upon various backgrounds. A black-and-white and reversed out treatment should be possible. Our gut feeling is that an overall design that fits into a square-ish area is more practical than a long horizontal form, but we are open to all good suggestions.
As most of our business is generated from 1:1 interaction with decision-makers, the business cards should have a little extra flair.
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