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LET ME TELL YOU ABOUT US:

London Logos is a company which helps its clients promote and grow their businesses through the use of apparel, embroidery, screen printing, promotional products and signage.

The company has been in business for four years and is going through a reinvention. The new name London Logos better encapsulates the full range of product offerings. We are based in the San Francisco Bay Area although we have clients throughout the country.

The owner is from England originally, which is part of the reason why the name London Logos was chosen. She is a British CPA who worked for large corporations such as British Airways and Meridien Hotels prior to moving to the US and becoming an entrepreneur to allow her to do something commercially creative and profitable.

HERE IS WHAT WE NEED:

We need a branding package to use on business cards, letterheads, print collateral, ad specialty items and apparel.

We need a logo where the font is the main priority. The logo needs to be simple, bold and impressive. If the British flag can be incorporated in an artistic, creative, simplistic and non-cliche manner this would be a definite option, but it is not essential. We like symmetry but it is not a 'must-have' and subtle asymmetry will also work.

OUR TARGET AUDIENCE IS:

Our main target audience is companies and businesses. We work for wineries, gaming companies, retail stores and professional associations to name a few. Our secondary clients are sports organizations and schools.

We are different from the competition - we are not the most inexpensive company as we bring so much more to the table to assist a client with its marketing efforts. Our USP is providing creative and marketing consulting to differentiate ourselves from the commoditisation of the market place and online retailers especially. Where we excel is adding value through professionalism and attention to detail helping organizations design complete, creative marketing programs such as trade shows, in-store promotions, staff recognition events, grand openings, etc. We have never been, and never will be, just a "t-shirt company".

Our clients value our professionalism and demonstrate it by giving us repeat business and referring us.

WE LIKE THESE EXAMPLES:

As mentioned above, the most important feature is the font. We would like to incorporate an artistic, creative interpretation or element of the British Flag or something else iconically British but it is not absolutely essential.

We would prefer a two color design. We like bold, strong colors and our ultimate aim is to have a unique, non-traditional, vertical/protrait style business card.

Fonts should be bold, sans serif, visible and strong, no scripts.

The following fonts would be good for us: Helvetica, Masterplan, Geogrotesque, Harabara, Defused.

Please take a look at www.dojosf.com. The DOJO logo is a big favorite of ours and we especially like the different letter sizes, bold color and vertical orientation.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Again:

Simplicity.

Boldness.

Strong colors (probably just two).

No script fonts or anything overly intricate or fancy.

Materials

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