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LET ME TELL YOU ABOUT US:

While the traditional music industry crashes and burns, hundreds of thousands of musicians, artists and bands are searching for a way to connect their music to Friends, Followers and Fans. The primary goal for the Social Media Music Guide will be to deliver clear direction and information that will help musicians across the globe find the best ways to get their music out. Our vehicles for this information and education will be through our website (being developed), audio & video podcasts and live events. While all of our online resources will always be free, we may eventually create a PDF and/or printed guide.

HERE IS WHAT WE NEED:

We would like a logo/brand bible that can be used across many vehicles: our Website, Podcast, Social Icons (Twitter/FaceBook/Etc) in both Square and Horizontal sizes.The deliverables should include scalable vector files as well as EPS, PSDs, JPEGs & PNGs. We want to focus not only on the full name of the brand, Social Media Music Guide, but also the acronym, SMMuG. To eventually be simply known as the SMMuG guide would be a wonderful accomplishment for us.

OUR TARGET AUDIENCE IS:

Our resource will be most valuable to independent, hard-working musicians, artists and bands. These guys work day jobs and play the music for the love of music - "and the chicks are great." Our secondary audience would be music review bloggers, podcasters, webcasters and vendors to the music industry (disc duplicators, t-shirt printers, photogs & graphic artists (hello!). If we can appeal to 80% of that entire lot, you've done your job well.

WE LIKE THESE DESIGNS:

The Marshall Amp logo after touring with the Replacements ('84-'89). The "SS" on the front grill and fender of any late 60's Chevelle or Camaro. The Ramones band seal. We also like UK music magazine mastheads for MOJO, NME and the Galaxy 500 band font. We liked how the original MTV logo was so flexible with color. While we like the web 2.0 look (polished and reflective), we expect to be around 20 years from now and don't want to look dated. When someone mentions polished and reflective to us, we thing about Cragar rims (do an image search on Google).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No frills. This is a rock and roll guidebook. Frills might work for Prince and Steven Tyler, but this is about connecting bands with their well deserved attention. Think Guns 'N Roses, Kiss and Rage Against the Machine in the earliest days.

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