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LET ME TELL YOU ABOUT US:
South West Recycling Ltd is a UK based company concerned with the collection of used car / truck / bus tyres from tyre dealers, garages, bus operators, hauliers, local authorities, etc.
Recent legislation means tyres can no longer be dumped in land-fill, but must be recycled under a heavily policed licensing authority.
HERE IS WHAT WE NEED:
Longevity investment in capital plant means these guys are here for the long haul
Compliance with the law
The logo should work in full colour on stationery, website, Point-Of-Sale (collateral if you are American) and the sides / back of 44 ton trucks. So it needs to work from sizes 1 to 15ft.
As to a visual brief? I leave it to you. Include a tyre / tyres if you wish, or not. The business driver is to collect a commodity (tyres), bundle it up and move it on in bulk to its final destination.
PLEASE NOTE - for the stationery set we do not require an envelope. Rather we need a Compliment Slip. This is 1/3 A4 with logo, name and address, with the words 'With Compliments'. There should be room to write a short, hand written message.
Any questions, please PM me and good luck.
OUR TARGET AUDIENCE IS:
Downstream - garages, tyre fitters, local authorities, hauliers etc who need a fast, efficient collection service.
Upstream - Big companies concerned in recycling tyres who need a reliable, efficient supply
WE LIKE THESE DESIGNS:
You have a free hand
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Although the title says recycling this is not a business concerned with the environment or ecology (although environmental legislation is obviously the driver, and our ecology will benefit). It is a professional logistics business, so no eco-bunnies skipping across sunlit meadows? I would like to see a logo that reflects a comitted, professional logistics company per the brand values above.
That said, I am not averse to environmental / eco images, just so long as the image is not too 'cartoon' based or happy-clappy?
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