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Creative Brief
Who are you?
GPS (Girls in Poverty Strengthened) is an after-school club operating in impoverished villages in Romania. We teach girls ages 10 - 18 how to hand-sew gorgeous greeting cards that are sold in Canadian fair trade stores and craft fairs. The girls learn valuable skills, gain confidence in themselves and begin dreaming of possibilities beyond their trap of poverty and abuse. The GPS acronym has a dual meaning: 1) Girls in Poverty Strengthened and 2)that the program gives them a personal GPS - meaning direction and hope in their own lives.
What do you need?
We are new and are just starting to create brochures and in the future, a website. We need a logo that is simple and catchy. It will be used in marketing brochures, posters in fair trade stores, on our website and on the small stickers (standard mailing label) that go on the back of the cards that the girls make.
We want to emphasize both the GPS idea (we have considered a compass motif) and the fact that the cards are hand-sewn, artistic, beautiful. Many of our cards are made on rich jewel tone paper, using gold or silver thread. (see photos). Perhaps the words: Girls in Poverty Strengthened can appear to be written as stitches - with a sewing needle?
Who Is Your Audience?
People interested in buying greeting cards to support our work - typically women, ages 30-65. Fair trade stores looking to stock our cards. Other artisans who will consider whether to include us in their craft fairs.
Requirements
We Like These Examples
We Absolutely Must Have
Something that will show up on a standard return address mailing label. People need to get that GPS has a dual meaning and that it stands for Girls in Poverty Strengthened
Materials
Contract
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