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Business Info

Business Name

New Hampshire Fine Homes

What do you do?

luxury residential real estate company

What is the exact name you would like in your logo?

New Hampshire Fine Homes

You'll receive designs for biz cards, letterhead and envelopes.

Yes. Need business cards, letterhead and envelope designs as well as logo.

Target Audience

What is your industry?

real estate

Describe the target audience for your logo and stationery

affluent, successful home buyers and sellers who are interested in buying or selling primary and secondary homes in New Hampshire.

What 3 things would you like to communicate to your audience through your logo and stationery?

Professionalism, luxury, competence and integrity.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I am looking for logo styles that primarily use text with script/fancy fonts. Okay to show examples with text only and text and image. See some samples below.

http://www.pacificluxurygroup.com/assets... - the lion is a symbol of luxury and nicely done with this logo. They also have nice business cards. http://www.pacificluxurygroup.com/assets...

Other examples of luxury real estate logos are below.

http://www.luxuryportfolio.com/images/lo...
http://www.sothebyshomes.com/
http://www.christiesrealestate.com/

What colors do you want to see in your logo and stationery?

Open to color suggestions. The logo will need to look good in print, on signs, online, large and small, in color and B&W as well as on dark and light backgrounds. Personally, I like blues, tans, grays. I think the color palette should be conservative, given the nature of the logo.

What colors do you NOT want to see in your logo and stationery?

bright, pastel colors.

What adjectives should best describe your logo and stationery?

elegant, luxurious, established, professional, high-end, trustworthy

Where will your logo be used (print, website, etc.)?

Everywhere. This logo needs to be versatile to be used in print, online, embroidered on apparel, black and white, gray scale, color, road signs, and on dark and light backgrounds.

Do you have additional info or links you want to share?

Please, no comical, whimsical house designs as part of this logo. My clients are successful, serious people and the logo needs to communicate that we are an established, noble luxury real estate brand.

Materials

Contract
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