LET ME TELL YOU ABOUT US:
"Wear It 4 Good" is a clothing brand with a social mission to help free children from illegal child Labor practices and raise awareness of the World Child Labor Crisis. Wear It 4 Good targets the socially conscious consumer who cares about the impact of his/her buying decision and want's to make a difference with every purchase. We also have a large clientele of corporations and event managers for whom we design custom apparel.
To date we have helped rescue over 600 children from child labor and helped avoid over 37,000 hours of child labor. 50% of proceeds from all online sales are donated to leading charities around the globe.
HERE IS WHAT WE NEED:
Most Importantly we need an absolute stellar logo. The logo must convey the social cause of the brand. We would also like a version of the logo to include our tag line "Helping Free Children From Child Labor"
The last priority is to develop the stationary package once the logo is finalized.
OUR TARGET AUDIENCE IS:
Socially and environmentally conscious consumers. Corporate Event Managers, Sports Event Manager & Race Directors.
WE LIKE THESE DESIGNS:
Ethos Water - www.ethoswater.com
Toms Shoes - www.tomsshoes.com
Kiva - www.kiva.org
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A professional but cause driven image. While we deal with a very serious social issue we want it come across as an image that is making a POSITIVE change. Lastly, the purpose of existence needs to be taken seriously.
Nothing too childish. We are working to help free children but they are not the demographic we are appealing to - our primary audience is a socially and environmentally conscious (all our products are made form eco-friendly material).
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