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Business Info

Business Name

Upstart Group

What do you do?

We help small companies achieve big dreams. We are a unique marketing firm for startup companies and small - medium size businesses. Upstart Group helps small companies succeed by managing marketing strategy and execution. Clients save money and time, we scale marketing resources to meet their needs.

What is the exact name you would like in your logo?

Upstart Group

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Biz cards, email signatures and letterhead (for electronic use primarily), note: website design to follow once brand look/feel is developed.

Target Audience

What is your industry?

New or Innovative Technology in many business sectors - high tech, mobile, consumer, manufacturing, etc.

Describe the target audience for your logo and stationery

Our primary audience is startup company execs or execs in existing businesses with new ideas or on cusp of major change, as well as venture capital firms, business attorneys, and others who may be referral sources for our services. Our secondary target is our vendor resource network.

What 3 things would you like to communicate to your audience through your logo and stationery?

1) Invested in Team Approach - Our philosophy is to come alongside: we magnify your efforts

2) Heavyweight team, mid-weight price - Experienced with startups and high-growth companies. Upstart Group principals have personal histories of collaboration with corporate leaders from C-level down. Able to translate technology into benefits that customers understand.

3)Reliable, cost-effecient, effective, results oriented, we have "skin in the game." We are at our best when working collaboratively with executives and a mix of talented resources.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

text and image

What colors do you want to see in your logo and stationery?

See brand attributes below

What colors do you NOT want to see in your logo and stationery?

see brand attributes below

What adjectives should best describe your logo and stationery?

Upstart Brand Attributes:

SIGHT - Direct, intense, open, orderly; jewel tones; rich blue, turquoise, indigo; festive; flowing; cool and relaxed; layers and depth; view of ocean through palms; great effort worth the battle; adventure

TOUCH- Flexible but something to it; structured but fluid; soft but strong; streamlined; asymmetrical; soft and fluffy with claws

SMELL - Ocean breeze as waves crash; citrus

SOUND - Beyonc, Glee, Lady Ga-Gas fun songs; upbeat, fun; sing along; alternative but not harsh, Jason Mraz

TASTE - Chocolate, cabernet sauvignon, complex

EMBODIMENT -
Dolphin: spirit, smart, smooth, sleek, fun
BMW: classy, sleek, fast, deep blue, pearlescent
Julianne Moore: mature, in herself, smart, confident, chic, in control, naughty
Sandra Bullock in Blind Side: smart, assertive, caring, got it done
Lincoln: fighting for freedom
Kennedy: growth and adventure

Where will your logo be used (print, website, etc.)?

website, electronic format communications, social media marketing, business cards, limited print but want a cost effective printable version.

Do you have additional info or links you want to share?

We do not want to become known as UG so need the logo and any marks to be supportive of whole name use - variables such as Upstart Group, UpStart Group, Upstart with "group" as secondary read...have some ideas about our use preference but want to see out of the box ideas.

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