LET ME TELL YOU ABOUT US:
The company is BKI, an education/self-help company based on the Work of Byron Katie, the author of several bestselling books including "Loving What Is." The Work is a simple bur revolutionarly process that anyone can do any time, any where to question their painful thoughts and beliefs. Similar to cognitive behavioral therapy, "The Work" consists of four simple questions that can be applied to beliefs like "I'm not good enough," or "he doesn't love me enough." The results are extraordinary and the Work has a large following both nationally and internationally.
HERE IS WHAT WE NEED:
We need the logo redesigned. Although we don't necessarily want a drastic change (as the logo has been changed several times recently), there are a few issues that we'd like to address. 1. Currently "Byron Katie" is almost twice as large as "The Work" we'd like them to be equal sized, or even have Katie's name a little smaller than "The Work." 2. The logo is also a bit feminine. The company would like to broaden the demographic to include more business and health professionals. The branding colors will be in the blues and golds (some browns as well) and will move away from the current greens. The logo needs to translate well to clothing, bags, bottles etc. Thanks!
OUR TARGET AUDIENCE IS:
Anyone who would go to a therapist to help deal with depression, stress, anxiety, heartbreak, grief, parenting and/or relationship issues. Also, therapists and health professionals as well as businesses and entrepreneurs.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
"The Work" and "Byron Katie"
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