Logo Redesign For Home Healthcare Company

LET ME TELL YOU ABOUT US:

Founded in 1982, New Start has established an important role in the post-rehabilitation industry. As the only program of its kind in the nation, we offer our clients education and living experiences that lead to confident decision making for long-term independence. Through our unique program, New Start frees clients and their families from the burdens of dependence created by a catastrophic event, and offers both the opportunity for a quality life.

New Start removes the barriers that prevent reintegration. Unlike institutional programs, we aggressively pursue self-managed home living. To achieve this end, New Start has in place a health care continuum plan which supports gradually moving our clients to the most independent environment where they can live long term.

HERE IS WHAT WE NEED:

Company's current logo is outdated and needs a complete update to freshen up the brand image. Once a logo for the main company (New Start Homes, Inc.) is decided, slight variations will need to be created for the 2 other subsidiaries (New Start Home Health Care, Inc. and New Start Home Medical Equipment, Inc.)

Here is the company's slogan:

New Start Homes

The leader in catastrophic injury rehabilitation,

community reintegration and self-managed living.

OUR TARGET AUDIENCE IS:

Potential customers who are disabled and their families, Healthcare professionals

WE LIKE THESE DESIGNS:

We like the idea of "Circle of Life".

Here are some key words that may be used to draw inspiration from:

control of life

independence living

quality of life

teaching/educate

confidence

home/apartment

transitional

rehab/strengthen and heal

create new life

caring

learning environment

community/resources

friendship/peers

freedom in life

family re-unification

empowerment

unique service

provide opportunity

school/college

work

self sufficiency

Customer would like a very simple design, but will still get the message across.

Some new logos/designs that we like:

https://www.unionbank.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The shared New Start name should be incorporated into the logo design, with the varied 2 company sub names worked into the logo.