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LET ME TELL YOU ABOUT US:

Josh Powell (born January 25, 1983 in Charleston, South Carolina) is an American professional basketball player with the defending Los Angeles Lakers of the NBA.

On June 14, 2009, Josh Powell won his first NBA championship. To celebrate this achievement we're looking to create an brand identity around Josh, his online presence and merchandise.

Core elements of Josh's personality revolve around spirituality, his tattoos (calligraphy), and music. The attached photo is a good representation of how he see's himself. His nickname is the beast. If he was to represent an animal he would choose an Lion.

HERE IS WHAT WE NEED:

We need brand identity language in the form of a logo, stationary, and business cards using JP21 (JoshPowell #21). Aside from the above the logo will be used as the cornerstone to his website and merchandise.

OUR TARGET AUDIENCE IS:

NBA & Laker Fans, Trendsetters, and brands.

WE LIKE THESE DESIGNS:

KB24 (Kobe's Logo), Contemporary, clean and elegant with depth.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

the initials JP and the number 21. We DO NOT want to see designs with graffiti, basketballs, or tied to any NBA - Lakers trademarks.

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