LET ME TELL YOU ABOUT US:
The Social Studies Group' is the new startup and Sister Company of a successful and well-established market research company. Our core business revolves around using the social web to gather consumer thoughts, ideas, opinions and impressions around individual topics.
All our research is social media related. We do monitoring and analysis, audits, social venue reports showing where targets are spending time online 'engaging' and our key product is the social focal, which are analytical reports based on the information/conversations/engagement that your audiences are putting out there that we mine, read, segment, aggregate, and analyze. We show implications for the current social climate and where the opportunities lie.
If you're thinking 1950s librarian (ew), stop there. That's really not us. Are we geeks? Well, yeah. But, if we say so ourselves, we're "geek cool" and have sophisticated tastes.
HERE IS WHAT WE NEED:
We need a logo, business card and electronic letterhead (in Word) for The Social Studies Group.
We are seeking a logo that communicates and reflects that we work in research, yet breaks from the stuffy image many associate with the field. We are enthusiastic about what we do, and we want our enthusiasm to show. Whereas our sister company has a somewhat buttoned up image, our intent is for The Social Studies Group to have more of an edge. Think fresh, conversational and open; very approachable and reflective of web 2.0 itself. But still professional.
Style-wise, think Web 2.0. The logo should be clean, simple and modern; funky yet sophisticated.
Aside from the business cards and electronic letterhead we are also requesting, we plan to use the logo for a soon-to-be launched website and with other business reports and documents.
Note: An attached document with the information for our business cards is attached.
OUR TARGET AUDIENCE IS:
Our target audience: Marketing managers of small, medium and large organizations and account directors and managers (purchasers of research) at advertising agencies.
WE LIKE THESE DESIGNS:
See the attached document titled "Sample Logos". Please note that these are simply to provide an idea of our taste. We like modern, clean logos.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The logo must include our name, The Social Studies Group or Social Studies Group, if theres a reason to leave the The out. Since our URL has group in it, we feel having the word Group is important though we love the SOCIAL STUDIES part of the name and believe there may be some interesting things to consider there.
We need two versions of each logo; one that works on dark background and one that works on white.
No bleeds on the business card or the letterhead.
NOTE: The only piece that needs to be in Word is the electronic letterhead.
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