LET ME TELL YOU ABOUT US:
We are entrepreneurs who will be focused on founding and investing in new companies in the consumer, healthcare and financial industries as well as providing advisory services to small and large companies in these same industries. We are starting the business in early January, 2010.
HERE IS WHAT WE NEED:
We need a logo and a business card designed to reflect our brand, which is a blend of creativity, investing and advisory.
We are looking for a professional, elegant, crisp, simple logo and business card, but would like to have an entrepreneurial, non-stodgy flair.
Since we will invest in and nurture companies, the attached symbol that is plant-like is especially appealing (but please do not use the color green).
OUR TARGET AUDIENCE IS:
This is a professional service brand, not a consumer brand.
Our target audience will be:
Institutional investors at prominent firms.
CEOs and founders of small and large companies in the financial, consumer and healthcare industries.
Top academics / professors and doctors at leading institutions such as Harvard and Stanford.
Inventors, engineers, scientists, economists in these arenas.
WE LIKE THESE DESIGNS:
See attached file for the designs we love. The attached plant-like logo is my absolute favorite, both the black with white writing as well as the reverse. Ideally, I would love something very similar adapted for our business, with the color concepts below. Another example is the logo on www.onekingslane.com. I also love the crimson zebra design/color scheme in the attached, and ideally would like to incorporate this feeling as well. Finally, I like the following website: http://www.renaissancecarpet.com/sav.asp
A few ideas of fonts I like (not exclusive): Papyrus, Book Antiqua, Vijana, Bradley Hand ITC, Harrington, Adobe Serlio.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The plant-like logo is my absolute favorite, both the black with white writing as well as the reverse. Ideally, I would love something very similar adapted for our business, with the color concepts below.
Colors I like: crimson, black, white, gold. Please do not use green.
Please only use 2 colors for the logo/business card.
Please do not use any large flames, or traditional fire-related pictures. I'm, going for "Fire in the belly" - and NOT actual fire.
The logo needs to work well in multiple formats - on a business card and stationary as well as for the website. 1-2 spot colors for the business card/stationary but website can be full color. I would like vector based graphic suitable for 2 color printing, and please be certain to convert all fonts to outlines, but please also identify the fonts. Design files: please include either Adobe Illustrator or InDesign files, properly pre-flighted.
Thank you very much!
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