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Updates

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Business Info

Business Name

Loom Group

What do you do?

Real Estate

What is the exact name you would like in your logo?

Loom Group

You'll receive designs for biz cards, letterhead and envelopes.

We would like designs for biz cards, letterhead, envelope, and folders.

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your logo and stationery

We are based out of Bushwick, Brooklyn. If you are familiar with this neighborhood, it is the Hipster capital of the world. With that being said, we need to cater to our current clientele, while ensuring that as we expand to other, non-hipster neighborhoods, our logo could still apply.

Most of our clients are:
- mid 20s to early 30s
- male and female
- upper-middle class
- work across various industries
- well-educated
- art-loving
- minimal aesthetic
- grungy
- HIPSTER

What 3 things would you like to communicate to your audience through your logo and stationery?

1) A subtle implication that infers we do Real Estate

2) Hipster meets Corporate

3) We want people to feel secure, welcomed and invited. The real estate market in Brooklyn is a pretty sketchy one, where customers get scammed left and right by pseudo-brokers. We want to make our customers feel invited and safe when coming across our logo.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Open to all.

What colors do you want to see in your logo and stationery?

Open to all.

What colors do you NOT want to see in your logo and stationery?

Open to all.

What adjectives should best describe your logo and stationery?

Professional Hipster

Where will your logo be used (print, website, etc.)?

Print & Digital

Do you have additional info or links you want to share?

Open to all.

Materials

Contract
Files

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