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Business Info

Business Name

MaPLE Street Products

What do you do?

New family business that will sell a new invention - a new take on safety scissors for both kids and seniors.

What is the exact name you would like in your logo?

MaPLE Street Products

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Retailing

Describe the target audience for your logo and stationery

2 distinct target markets:
1. Families with young children
2. Seniors and adults with arthritis
For both markets, the safety scissors will provide independence, safety, and ease. The ability to open snack bags independently.

What 3 things would you like to communicate to your audience through your logo and stationery?

Our tagline is "Making People's Lives Easier" - (hence "MaPLE)
We named our company MaPLE Street Products because we wanted to convey this is a product from our house to your house.
Family run business. We have a solution that we want to share with others.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I like text and image. I know that business name is long, so I am little worried about overall size and ability to see that MaPLE is an acronym for Making People's Lives Easier. I would like to see tagline incorporated in the Logo if possible.
I like logo for www.ezpzfun.com

What colors do you want to see in your logo and stationery?

bright, modern colors. appeals to both kids, parents, and seniors

What colors do you NOT want to see in your logo and stationery?

Stay away from too much pastel or anything that seems to "baby" as I don't want to alienate the senior population

What adjectives should best describe your logo and stationery?

simple, modern, independence, easy, useful

Where will your logo be used (print, website, etc.)?

I would like to be able to use the logo for business cards, letterhead, website, product information sheets, emails, and product packaging.

Do you have additional info or links you want to share?

1. make sure appropriate for kids and seniors
2. Clean and simple
3. Name is long, so a creative orientation
4. Would like tagline of "Making People's Lives Easier" to be included if possible

Materials

Contract
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