LET ME TELL YOU ABOUT US:
TheWineForum.org is a recently formalized not-for-profit organization (club really) of senior level business executives, politicians, civil society leaders, and academics who share a passion for wine and a desire to develop direct personal relationships with the worlds top wineries. By organizing very high-end wine experiences in which we bring our members together with the best wine makers from around the world we are able to facilitate a more intimate, personal and direct connection between producer and consumer.
HERE IS WHAT WE NEED:
We have existed as an informal group for several years but only recently formalized the organization and need to develop the image and brand consistent with the quality of our members and the wine makers with whom we interact. We need a logo, business card design and eventually a simple web site design.
OUR TARGET AUDIENCE IS:
Our members are:
-CEOs (of leading Developed and Emerging Market companies)
-Public Figures (MPs and politicians from Developed and Emerging countries)
-Civil Society Leaders (Heads of NGOs and multilateral organizations)
-Academic Leaders (Thought leaders from top academic institutions)
-Media Leaders (Editors and noted columnists from primary media channels)
About 1/3 are from North America, 1/3 from Europe and 1/3 from other parts of the world (esp India and China).
The wineries with whom we work are only the very best from all of the world's top wine regions.
We also deal with top hotels (where we occasionally host events), wine critics, restaurants, etc.
Our audience (members and wineries) should view our organization as:
- serious but fun
- not commercially driven -- its about passion for wine not making money -- however is makes good business sense for the wineries to develop stronger, more direct ties to our members (because they buy a lot of wine)
- exclusive but not snobby
- concerned with giving back -- most events also feature a charitable cause to which members make donations
- connected both to the history and tradition of wine making as well as the modern, high-tech business world from which many of our members come
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