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My law firm is comprised of three women - myself, my mother, and my sister! So not only women power, but all in the family! The firm is in its infancy, only 8 months old! Our office space is very modern, funky, and cool! We are located in the penthouse space of a 13 story River North loft building, big sunny open windows, brick exposure, huge rooftop deck. We want our logo to reflect the hipness of our office space!
Need logo and stationery. Of course, even though we are "hip" the legal industry is conservative. So it is a fine line...we need to convey a serious business image, but international, progressive and modern at the same time.
Target audience is very diverse! Our business is primarily employment and family law litigation. We do litigation for small corporate clients, and also represent private individuals in divorce/family matters. In addition, we want to start marketing to private individuals in the workers' compensation setting. We speak French, Spanish, and Italian...we want that to be conveyed somehow to the general public.
I was thinking perhaps using white or cream, black, and purple. Purple should probably play a more subtle role, but who knows? A globe may be too stereotypical for the international imagery, but I'm open to anything!
Open to anything...
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