McDougald & Associates provides services to two groups 1) psychotherapy for individuals and families and 2) Leadership Development (Coaching) for Executives. McDougald and Associates is staffed with traditional licensed psychologists and other licensed professionals.
Needed: We seek a logo that can be used for stationary, business cards, point of sale literature and for a website.
Target Audience: Our clientele for either side of the business (therapy or leadership development) are generally professionals or family members of professionals. Clients generally choose an agency based on their perception of 1) The ability to trust the agency/practitioner and 2) Competence - The perceived ability to solve their problem. The target audience is both adult men and women in their mid 30s to early 50s for the therapy side of the business. From the leadership development side of the business, the purchasing customer would be a Human Resource department professional in a similar age range.
We Like: Something that might convey trust and competence without using those words. Not too cold like you might find in the legal industry and not too soft as one might expect from a therapy practice.
Our design absolutely must have: 1) the company name (McDougald & Associates) somewhere in proximity to the logo. 2) Looks as well in black and white as in color (We need to have a black and white / grey scale version) 3) Includes the slogan "When the Right Change Matters" under or near the Logo which can be changed or eliminated at a later date . Therefore, the logo must be able to stand without the slogan or can be eliminated at will. Must be able to read the name of the company and the slogan on a business card. 4) Must be able to scale it up to fit a website or other promotional literature.
Things we don't like: Anything that is already in use including standard clip art.
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