LET ME TELL YOU ABOUT US:
Small, new, woman-owned, independent consulting LLC called "Insight Informatics"
Consultants are Medical Informaticians. Consulting is in the area of Health IT-the use of computers in healthcare. The focus is specifically in clinical health informatics-which is the bridge between your traditional IT folks and your clinicians-physicians, nurses etc. Work involves those groups implementing and maintaining health IT-federal agencies, hospitals, physician offices. Health care in the US has been extremely slow to adopt these systems to move from a paper-based record to an electronic one. Clinical Informaticians help to promote adoption of these systems, increase buy-in, serve as liasons between the technical folks and the clinical folks, serve as champions of new systems, conduct knowledge management, conduct research in benefits realization.
HERE IS WHAT WE NEED:
Need logo that will be used initially for biz cards, stationary, email, invoices; later for website.
OUR TARGET AUDIENCE IS:
Customers are the feds, hospitals, physician offices, other consulting companies who have won health IT work.
Want to be seen as professional, reliable, providers of high quality work, smart
WE LIKE THESE DESIGNS:
Partial to blues, blacks. Do not want a tired old font-like Times New Roman, Cambria-but prefer a slightly more stylized, more modern font-such as Bell MT, Berlin Sans, Erns medium- and although its my favorite need to stay away from fun fonts such as Comic Sans as want to be seen as professional. Would like the logo to be fresh, contemporary, sharp. Not fussy. Recognizable.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Would like the air to be of professionalism-so nothing cutesy. In the core design would like the graphics and name-but would like to be able to take the logo on its own (ie remove any words, although something like I^2 would be ok, and use just the graphic for some uses-such as page two of stationary).
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