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Business Info

Business Name

Lapdog Motors

What do you do?

New and used car dealer. Selling and servicing Volvo, Infiniti and Nissan in Southern California.

What is the exact name you would like in your logo?

Lapdog Motors

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Just need a logo.

Target Audience

What is your industry?

Automotive dealer. . .

Describe the target audience for your logo and stationery

1.) Internal branding for the Lapdog Motors group. Those who work for either Volvo of Calabasas, Infiniti of Thousand Oaks and/or Nissan of Valencia.
2.) Those who would buy, lease or service a car from these three dealerships.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Quality
2. Fun
3. Trusted Name

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Something that can work in alot of places: biz cards, stationery, signage, web, outdoor, collateral, swag . . .

What colors do you want to see in your logo and stationery?

Maybe like a car badge or even hood ornament for an automotive brand. Silver colors (brushed metal, aluminum, gun-metal), black, maybe some blues, maybe orange, white . . .

What colors do you NOT want to see in your logo and stationery?

Green, Red, Purple, Yellow, Brown, Pink . . .

What adjectives should best describe your logo and stationery?

Kick butt. Modern. Fun. Honorable. Prestigious. Great dealer. More bling for less ching . . .

Consider using a dog motif . . .

Where will your logo be used (print, website, etc.)?

Everywhere for the group.

Do you have additional info or links you want to share?

Go to www.lapdogmotors.com.

Consider a version of the logo by adding brand logos for Volvo, Infiniti and Nissan with copy anchored beneath them: Volvo of Calabasas, Infiniti of 1000 Oaks, Nissan of Valencia.

Materials

Contract
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