LET ME TELL YOU ABOUT US:
Unique World Gifts (UWG) is a nonprofit store that offers fairly-traded handcrafts from Ten Thousand Villages, a Mennonite Central Committee (MCC) organization that works with artisans who would otherwise be unemployed or underemployed.
Approximately 60,000 artisans benefit from the efforts of Ten Thousand Villages and stores like Unique World Gifts which sell their products.
UWG has no retail mark-up, as the entire store is operated by a volunteer staff.
Examples of store merchandise include: pottery, drums and tribal instruments, jewelry, stationary, sculptures, nativities, wall hangings, journals, fair-trade coffee (see pdf file attached)
HERE IS WHAT WE NEED:
We want a logo design that is colorful and engaging without being too kidsy or cutesy. The design should be progressive and fresh. While the words in our name can be interpreted very literally (world, gifts) we are open to new twists on them visually. The last thing we want to see is a typical globe/world with a gift box on top. We do, however; want the logo to show global reach and a sense of commUNITY.
*We need a 4-color and black and white version of the logo. Therefore, the logo should be just as effective in black and white as it is in color.
OUR TARGET AUDIENCE IS:
Shoppers predominantly female. Our merchandise (being fair trade) often attracts those wanting to support artists, global causes and different cultures. (Think: free spirits, environmentalists, yoga enthusiasts but within the context of a small southern church-going city - so in other words, we want it to be cool but not too far out there for more conservative folks)
WE LIKE THESE EXAMPLES:
WE LIKE THESE DESIGNS:
Bold & colorful logo design
Scroll down to view the Blue Giraffee logo (clean, modern but still fun)
Has elements with a nice worldly feel- we like the font, not necessarily the "busyness" of the logo
one concept we have played with is the idea of an animal symbol i.e. "turtle" that is representative of mother earth or global connections; be creative and think how perhaps the continents of the earth could be part of the turtle's shell. This is only a suggestion- we're not married to the turtle concept!
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Must have the name of the store: Unique World Gifts- perhaps- (but not necessarily) the first letters of each word in the name of the store standing out more (larger size first letter)
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