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Business Info

Business Name

Kingsland Innovation Consulting

What do you do?

Apply my broad health and welfare industry perspective, creativity and strategic thinking to advance and promote health & wellness innovation.

I will consult to three lines of business:

Health & wellness companies: help evolve product development, design, sales and channel strategy, and delivery in companies < $100 million in revenue, regional health plans and start-up divisions of larger companies.

Employers (500 -2000 employees): design innovative wellness strategies and connect with the right vendors to generate measurable results.

Investors: advise VCs, accelerators, and PE firms on product, sales, and market potential of prospective investments.

What is the exact name you would like in your logo?

Kingsland Innovation Consulting

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

Health & wellness companies: start-ups, early stage, high growth, <$100 million in revenue. Also small divisions of large wellness companies.

Employers: Finance & HR in small- to mid-size employers wanting a comprehensive employee wellness strategy and solution.

Investors: Investors considering funding or purchase of a wellness company needing advice on the viability of a wellness company's solution.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. I bring multiple perspectives to the discussion on what makes a successful wellness product, platform, and strategy: deep experience in consulting, employer, and health system worlds.

2. I know what a buyer wants in a wellness solution.

3. Scrappiness and resourcefulness: I've delivered successfully in very lean environments

Style and Concept

What colors do you want to see in your logo and stationery?

Bold and rich colors: reds, oranges, blues,

What colors do you NOT want to see in your logo and stationery?

Pastels, trendy or gender related colors (i.e., pinks, yellows)

What adjectives should best describe your logo and stationery?

Contemporary, clean, simple, graphic, distinctive,

Where will your logo be used (print, website, etc.)?

Email signature, business cards, paper & electronic letterhead, website

Do you have additional info or links you want to share?

I don't like the standard wellness graphicsswoosh people, medical symbols, hearts, etc. I also don't like photo-stock pictures of people doing physical activities, food, or photos in general. I like abstract, bold, graphic design. I'd also like there to be something unexpecteda twist on the themeif it works.

Materials

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