Cardio Masters, Inc
What do you do?
Start-up fitness & wellness company that specializes in precision & performance heart rate training to monitor & improve cardio-respiratory fitness (using heart rate monitors & specialized testing equipment) during training & exercise. Also specialize in group fitness instruction, personal training, nutritional counseling, etc.
What is the exact name you would like in your logo?
What pieces of stationery do you need designed (biz cards, letterhead, etc.)?
Logo that can be used on business cards, invoices, educational documents, etc. (I'm not sure if this means you "design" these templates, or just create the logo that will work for them?)
What is your industry?
Health, Fitness & Wellness
Describe the target audience for your logo and stationery
Mainly adults, male & female, all income levels, usually fitness oriented (all types of fitness: Elite/Professional Athletes, Marathon Runner's, Triathlon Competitors, General Fitness Enthusiast, Obese, Illness/Cardiac Rehabilitation, etc)
What 3 things would you like to communicate to your audience through your logo and stationery?
Professional (but Not bland), Innovative, Simple (but NOT boring). Fabulous! Definitely not the "copy & paste clip-art look" (ie. EKG monitor background)
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Leaning towards text AND image..?? Possibly a logo that could eventually transfer to active-wear, clothing, etc.
What colors do you want to see in your logo and stationery?
Not sure.. open to any color combo's but NOT gender-specific (ie. not ALL pink) More like black/blue/silver or black/red/silver, etc. Gradients and/or shading is fine too. I don't have a 'specific' vision; open to all suggestions
What colors do you NOT want to see in your logo and stationery?
Not too many colors (ie. rainbow), probably not brown, green, pink, yellow or anything too bright (or too many primary colors) - But I'm not opposed to anything if the color combo looks "cool" or "works"
What adjectives should best describe your logo and stationery?
Simple (not boring), Cool, Stylish
Where will your logo be used (print, website, etc.)?
Print, web site, possibly clothing and/or accessories, possibly everything!
Do you have additional info or links you want to share?
Do NOT want logo to include: fitness equipment, muscles, medical references (stethoscope, EKG monitors, etc). Would prefer not to use a "heart" symbol if possible (too "predictable" looking).
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