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LET ME TELL YOU ABOUT US:

"Jewelry Merchandising Solutions" (JMS) is a new venture that will provide services to retail jewelery stores and multi-store retail chains.

The services will include physical jewelry displays and their contents. The jewelry will be fine jewelry - gold and diamond jewelry or platinum and diamond jewelry. Retails will likely be $1000 - $10,000.

"Live Catalog" will be the consumer brand that will attach to the jewelry display and marketing material so in effect, this will be the "consumer brand."

The business venture will break rules and offer a completely new business model and shopping experience. Because of this, it is important that the logos communicate innovation while simultaneously communicating safety and comfort. The business model will already take people out of their comfort zone - we want consumers to feel reassured that their purchase is high quality, safe, etc.

For obvious reasons, it makes sense to develop both the corporate and consumer brand identities in harmony with one another. This does not mean that both logos will necessarily be used together - they probably will not be. But having them inhabit the same universe design-speaking is important.

HERE IS WHAT WE NEED:

We need a logo for "Jewelry Merchandise Solutions" spelled out and initials JMS. We are not yet sure which is going to be the primary identity.

We need a logo for "Live Catalog" spelled out.

We need stationary and envelope designed for the JMS logo only.

Logos must work both in color and B&W

OUR TARGET AUDIENCE IS:

The target audience for the "JMS" logo will be the decision-makers in national and regional chains - think Macy's, Zale, Costco, etc.

The target audience for the "Live Catalog" logo will be consumers.

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