• Award$450
  • Entries94
  • Creatives34

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Business Info

Business Name

Wiggio

What do you do?

Wiggio is a free, online application that makes it easy to work in groups.

Facebook is great for broadcasting and communicating publicly. Wiggio is the solution for real-life groups, who need to work together and communicate privately. Groups like student project teams, businesses, clubs, organizations, non-profits, teams and social groups make Wiggio groups, where they can privately communicate through email, text message, voicemail, conference calls and video conferences. They can also sync up by sharing files, polling group members, keeping track of tasks and keeping group calendars. Wiggio focuses on SIMPLICITY and bringing all the apps together in ONE, EASY-TO-USE PACKAGE.

What is the exact name you would like in your logo?

Wiggio (and one iteration with Wiggio.com)

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business card, letterhead and powerpoint template

Target Audience

What is your industry?

Web application / social networking

Describe the target audience for your logo and stationery

We have diverse userbase. Majority are college students (and some high school), 18-27 yrs old. We also have many adult users who use Wiggio to manage their businesses, non-profits, teams, committees, etc.

What 3 things would you like to communicate to your audience through your logo and stationery?

1) Simplicity - Wiggio's core competency is that it is DEAD-SIMPLE to get on and start using. We build for the less-tech-savvy group members
2) Innovative/different/fun - Wiggio provides an innovative, out-of-the-box solution.
3) Powerful - Wiggio offers all the cutting-edge tools you need to communicate and collaborate effectively.

http://www.youtube.com/watch?v=7jcsXTu93...

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We've never used an image before, but I'm not opposed to seeing some.

What colors do you want to see in your logo and stationery?

We've used a green, purple, black, grey and white palette. For I think we should stay in this range, but use different shades of these if needed (for instance, in the application interface itself, we've toned down the green to be less "in-your-face.") Also, some places we use a darker purple and some places we use brighter

What colors do you NOT want to see in your logo and stationery?

n/a

What adjectives should best describe your logo and stationery?

Cool, sleek, web 2.0, intriguing, simple

Where will your logo be used (print, website, etc.)?

Website, print, ads... everywhere!

Do you have additional info or links you want to share?

http://www.youtube.com/watch?v=7jcsXTu93...

Click "Take a test drive" on homepage and play around within the application.

Materials

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