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Business Info

Business Name

David Kim
Real Estate
Intero Real Estate Services

What do you do?

I am a realtor
I work for Intero Real Estate Services but I am an 'independent contractor' so while Intero brand name is helpful I need to also set my own logo to distinguish myself and also build my own brand name (me).
While I am with Intero now I could be with another company down the road. I currently do residential properties but it could be commercial properties in the future. I usually work with high-end cllients and my average sale price for a home is around $1mil and hope to increase it to 2mil range although I do not want to scare away buyers and sellers in lower price range. My clients tend to be couples or families with kids or babies. I serve in silicon valley area working with many high tech people.

What is the exact name you would like in your logo?

David Kim, David Kim Real Estate, David Kim Real Estate .com, David Kim Intero Real Estate, Slight Edge-Extraordinary Results

You'll receive designs for biz cards, letterhead and envelopes.

Potential Future projects: power point slide, website banner, Tri-fold brochure, thank you card

Target Audience

What is your industry?

Real Estate & Construction

Describe the target audience for your logo and stationery

I currently do residential properties but it could be commercial properties in the future. I usually work with high-end cllients and my average sale price for a home is around $1mil and hope to increase it to 2mil range although I do not want to scare away buyers and sellers in lower price range. My clients tend to be couples or families with kids or babies. I serve in silicon valley area working with many high tech people. typical age group is between 30-40 but hoping to appeal to 40-70 years old groups as well. It seems like 2nd generation asian-americans have been majority of my clients

What 3 things would you like to communicate to your audience through your logo and stationery?

Successful
Experienced
Knowledgable


Slight Edge, extraordinary results is my current tagline although I am not sure since Slight edge seem to be a concern for some people.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

open
maybe initial+text
Do like the LogoDesignGuru.com logo use of .com but don't want look like a .com company

What colors do you want to see in your logo and stationery?

Silver - depending on cost for printing
Gray/Black
Blue
Red
Tie in with Burgandy in Intero Logo

What colors do you NOT want to see in your logo and stationery?

none

What adjectives should best describe your logo and stationery?

Zen
Clean
sharp
Established
Classic
Luxury
Contemporary

Where will your logo be used (print, website, etc.)?

Print
Website
Print ads
Newpaper ads
Power point presentation

Do you have additional info or links you want to share?

I don't think I want house as part of my logo unless you think it really works.

Materials

Contract
Files

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