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LET ME TELL YOU ABOUT US:
Pravassa is a company that brings together teachers and students who are looking to participate in healthy travel retreats and vacations. Yoga, Pilates, organic meals, nutrition, massage and more are combined in a way that will restart and restore your entire body.
While we are a holistic approach to vacation, we are NOT a hippie company. We are a modern company that is looking to provide a vacation which is full of adventure (in Thailand or Costa Rica) and relaxation (at the spa or on the beach), yet enables you to take care of your inner body and soul at the same time.
HERE IS WHAT WE NEED:
A logo which uses "Pravassa" and our tag line "Healthy Travel".
The logo should give the feeling of rejuvenation; something light and airy. Faded colors like light brown, green or blue would be good. The logo should be on a white background. We do not want something literal such as an airplane, palm trees or yoga mat.
Business cards are also needed. Would like to have a double sided business card. Logo and graphics on one side and text on the other or something that uses color on both sides. See example in materials section.
Logo will also be used on items such as T-shirts and travel bags.
OUR TARGET AUDIENCE IS:
Our target customers are health-conscious teachers, individuals and couples, with median household incomes of approximately $100,000. People looking to go on vacation, but not completely abandon their daily routine of eating healthy and working out. Our clients can afford a somewhat exotic vacation and they care about maintaing their healthy lifestyle.
WE LIKE THESE DESIGNS:
Check out the uploads in the materials section for an idea of what we like. These uploads are only samples and belong to other people, do not use these images in the Pravassa logo.
See www.pravassa.com to gain the overall feeling of the company.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Logo must say: Pravassa with Healthy Travel as the tag line. Black should not be the primary logo color or used to accent the logo. Brown would be better as it softens the look.
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