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LET ME TELL YOU ABOUT US:

Bethany Associates is a window cleaning company that also provides services for pressure washing and awning cleaning. We have worked in our industry for a long time and know our trade. We do both residential and commercial cleaning. People use us to clean their homes because we have a reputation of being professional and trustworthy. Our commercial customers find us invaluable for regular, dependable service, consistent quality, and the ability to solve their cleaning needs.

HERE IS WHAT WE NEED:

We are looking to create a brand identity that separates us from other similar companies in the area. We need a unified logo, business cards, and letterhead. We need to have a simple color scheme that speaks of professionalism, reliability, and cleanliness. We currently use navy blue in our uniforms.

1. Logo

The logo should also work well in black and white. It should be bold and professional. It must be designed to look good when printed in back and white on a hat or shirt.

2. Business cards

Need to look unique and memorable, since store mangers will have only this to remind them of us when they need our services. The card needs to stand out in a crowd of other business cards; it needs to be bold and different.

Must display the following information:

Logo with business name "Bethany Associates"

Card holder's name e.g. "Jonny Appleseed" and position e.g. "Manager".

Toll Free number: (888) 601-4257

Fax number: (609) 561-3385

Address: P.O. Box 986, Hammonton, NJ 08037

Website: www.bethanyassociates.com

Our tag line "quality and reliability"

What we do "Window cleaning and pressure washing", "Residential & Commercial", and that we are "fully insured"

3. Letterhead

Must contain the following:

Our business name "Bethany Associates, Inc." (must have the ", Inc." at the end)

P.O. Box 986

Hammonton, NJ 08037

Phone number: (609) 561-3353

Fax number: (609) 561-3385

Website: www.bethanyassociates.com

OUR TARGET AUDIENCE IS:

Home owners who need to feel they can trust us to respect their property (often the wife makes the decision). Young managers of retail stores and such. Higher executives who call the shots for a region of stores.

WE LIKE THESE EXAMPLES:

Simple, clean, and professional. We do not want comic or cartoony! We like designs that simplify a concept into an easily understood yet appealing design. We like styles that are bold and command attention.

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