LET ME TELL YOU ABOUT US:
Create Intent is a consultancy that provides marketing strategy and bespoke technology development to support this. Examples of the sort of work we do include iPhone and Blackberry applications, websites and. Our focus is on firms in the publishing industry, but also any company that wants to build a content drive customer community.
HERE IS WHAT WE NEED:
We need a logo and business card design for the Create Intent brand. The logo will be used both in print, online and on mobile devices. There is no tag line on the logo. The business card should contain space for the usual information (address, email, website & two phone numbers). Note that I am looking for a design on both sides of the business card (though the contact details should all be on one side).
For competitive reasons red should not be the primary colour.
OUR TARGET AUDIENCE IS:
Typically they are senior professionals who work in corporate marketing departments (not people who work in agencies) in the US and the UK. They are probably not the latest 'web 2.0' thinkers, although do have experience with technology.
WE LIKE THESE DESIGNS:
I'm not going to be prescriptive here, but I am expecting the design to be:
- Clear and professional.
- Not 'web 2.0' in style.
- Works in monochrome (i.e. can be appear in a black & white print run)
- A preference for logos without dropshadows, gradients etc.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Create and Intent are separate words, so the logo shouldn't be interpreted as "create in tent".
For the business card the design should be on both sides.
For competitive reasons red should *not* be the primary colour.
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