LET ME TELL YOU ABOUT US:
Soltura Energy Capital provides financing for clean energy: solar and wind.
HERE IS WHAT WE NEED:
We need a logo and design for our web site, business cards, envelopes and letterhead.
OUR TARGET AUDIENCE IS:
Our customers are both investors (high-net worth individuals and families) that trust us with their money as well as clients that enter into long-term (20 year) power purchase agreements with us. From our investor's point of view we are like an investment company that they are trusting with their money. From our power customer's point of view we are like a power company that is providing an essential service to them.
Trust and reliability are critical to both these audiences.
WE LIKE THESE DESIGNS:
"crowdSPRING" logo. Nice clean font. Doesn't try to be too clever. Small to all caps with the spring conveys simply and visually the "springing" aspect without having to make the spring too big or a different color.
Goldman Sachs, JP Morgan, Blackstone Group, BMW, www.mascoma.com. They all convey confidence, trust and reliability. The Mascoma logo hints at their line of business which I like.
The name "Soltura" comes from the combination of the Spanish words for sun / sol and height/altura. It also sounds a bit like a variation of the Spanish word for "to let go": soltar.
I would like "Soltura" to be one line and "Energy Capital" to be a separate line or on the same line but differentiated visually.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Need to find the balance between innovation/future and trust/reliability. Not too gimmicky or stridently design-forward while still communicating innovation and the potential of renewable energy.
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