• Award$500
  • Entries107
  • Creatives31

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Creative Brief

Who are you?

KlickFlow is a boutique web studio that builds high-end websites for medium businesses.

What do you need?

We need a logo, business card, letterhead, and envelope designed for this start-up company. The primary use of the logo will be on the website (on a black background), but it also needs to work well on light backgrounds (for other websites and applications).

A screen shot of the website design is attached for your reference. Also, please note the logo in the screenshot was used for "position only" in the website design (ie. the logo needs to be redone based on this brief).

Who Is Your Audience?

Web saavy businesses that focus on generating and tracking positive ROI with their websites. These people are usually marketers looking to drive leads or sales with their websites. All our websites are high end and custom made so the image needs to be premium, rich and classy, but yet very trendy and slick.

Requirements

We Like These Examples

We like the logo of Basecamphq.com, Freshbooks.com, Squarespace.com and Conceptshare.com. Overall, we like the fact that they have an icon that fits well with the company name.

We Absolutely Must Have

Name: KlickFlow
Tag: Websites that Click
Icon #1: Computer mouse (nice to have, but not must have)
Icon #2: Hand cursor on the "i" of the KlickFlow (nice to have, but not must have)
Colors: Logo needs to have solid colors (no gradients). 1 or 2 colors can be used.
Usage: Logo needs to work for both web (primary use) and print/stationery (secondary use). Logo MUST work on both dark and light colored backgrounds.

Materials

Contract
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