LET ME TELL YOU ABOUT US:
Leave It To Mel Travel is a boutique travel planning company that specializes in creating custom-made itineraries by land and sea, with particular emphasis on culinary, adventure, and romance travel. We take care of all the details from start to finish making your dream vacation a reality. We offer expertise through professional credentials and personal travel experiences to over 50 countries, visiting hundreds of hotels, cruise ships, and destinations each year. We provide personalized service to create authentic experiences using reliable travel partners.
HERE IS WHAT WE NEED:
We need a logo that can be used on business cards, stationery & brochure, website, and possibly on imprinted items such as a document folder or tote bag. Some copies of the file should have a transparent background. Need low resolution for web and high resolution for print.
OUR TARGET AUDIENCE IS:
Our target client is the upscale market, enjoys fine wine & food, and is looking for value & quality. They understand the price-value equation (spend a bit more to get much more). They want high-touch, unique, and memorable travel experiences.
We want to project the image of sophistication, passion, knowledge, professionalism, and honest business practices.
WE LIKE THESE EXAMPLES:
We like bold colors, absolutely no pastels. My favorite colors are orange and purple, but not together. Current color scheme on stationary is chocolate brown and turquoise.
No more than 2 font styles. Currently we have a script font for our name and a drop caps font similar to Times New Roman for all the contact details. We do not have a logo, but are using a design element.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The logo needs to look good in color and black & white.
All elements should be visible & discernible in both large and small formats.
Company name: Leave It To Mel Travel, can use Leave It To Mel if Travel is in the slogan line. LITM Travel is also a possibility in the logo, but must be written out for stationary. My url and blog is www.MelsTravel.com The logo can also be stand alone with no mention of the company name, but representative of our organization.
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