LET ME TELL YOU ABOUT US:
Cravatta (which means necktie in Italian) is a new brand and a new company that is making affordable and high quality ties for everyday use, focused on young executives. We will sell those ties especially on the internet and for small and middle fashion stores.
Created by 4 young executives of the Brazilian financial market, the company is being structured to be a new reference in style in Brazil.
HERE IS WHAT WE NEED:
- We need a logo: It will be used on stationary and may also be stamped on the back our neckties and used on our future website and all marketing materials.
- We need stationary: contacts and networking is the key for doing business, so those materials should look very professional.
- We need Power Point template: a simple layout to thrill our clients (usually small and middle stores) and stimulate them to buy our neckties.
As a new company we need all basic materials to communicate with our clients and suppliers exceeding their expectations.
OUR TARGET AUDIENCE IS:
Our target is young and senior people that use ties to work and for everyday use. Our ties arent expensive but they have good quality. Our focus is not who is looking for the best necktie for a party but who wants to be well dressed and elegant without having to spend too much.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our design must be elegant. As we want to print the logo on the back of ties, it must stay consistent if stamped in just one color. But we can have a version for the internet with colors that will get the attention of our customers.
We have two categories of ties: Platinum (the highest quality and more expensive) and Gold (less expensive and with softer materials). The logo must be the same and should have the indication of Platinum or Gold.
It must get the attention and be very chic. We dont want a very colorful design.
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