LET ME TELL YOU ABOUT US:
TPN is short for "The Premium Network" . TPN sells online advertising space on a cost per click.
The company is a spinoff of a couple dutch premium online media sales houses that operate on a cost per mille model. The founding partners are:
The partners decided to bundle the remnant advertising inventory and sell this trough a the new entity TPN. TPN will sell advertising space to top 500 advertisers and media companies such as:
HERE IS WHAT WE NEED:
We need a branding identity package to represent our firm:
- business card (double sided desired)
- letterhead / envelope
The legal name of the firm is TPN BV but the design needs to incorporate TPN or " TPN.nl" .
We would love the logo to have a supporting visual, that has somehow shows that we have a network of websites that are top of the bill. Furthermore if needed in your design a tagline with " the premium network" can be used.
The logo will be used on our forthcoming website (www.tpn.nl) and needs to be suitable on printing on clothing and other stuff.
OUR TARGET AUDIENCE IS:
Our main focus is on:
- Media companies ( such as www.omd.com, www.carat.com)
- Top 500 advertisers
We want our target audience to think of TPN as a premium and trusted company to do business with. Above all the logo has to give the customer the feeling that the are conducting business with a professional player.
WE LIKE THESE DESIGNS:
Some designs that we like are:
http://www.logofromdreams.com/2009/01/ja... (nice visual)
http://www.tickspot.com/ (love the visual + tagline)
http://logofaves.com/2008/12/families/ (simple but sweet)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We must have clarity and scalability. The logo should be able to be reproduced in a variety of sizes and in black and white and still retain its visual integrity.
we don't want it to look like our competitor: http://www.clickdistrict.com/index.php
and it also cannot be alike the logo of KPN (www.kpn.com) a major telco in the netherlands.
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