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Business Info

Business Name

non olet GmbH

What do you do?

non olet (short for latin pecunia non olet, i.e. money does not stink; check out http://en.wikipedia.org/wiki/Pecunia_non... an investment company that invests in start-ups (mostly internet based) and real estate.

What is the exact name you would like in your logo?

non olet

You'll receive designs for biz cards, letterhead and envelopes.

Please note that we need the letter design in Din A4 (German standard, i.e. 21 cm x 29,7 cm)

Target Audience

What is your industry?

Financial Industry

Describe the target audience for your logo and stationery

The audience consists of private investors, banks, start-up companies, venture capital companies, real-estate companies, potential employees (management and IT-people), and journalists.

Most private investors are between 30 and 50 years, are mostly males and have an entrepreneurial, mostly Internet background. While they expect professional service and good returns they hate all the formality of banks and investment funds or boring shareholder meetings.

Real-Estate companies, Banks and most VC companies are more formal and are looking for trustworthy, decisive companies to do business with.

Start-up companies seek for investors that are professional, easy to deal with, and trustworthy. For them it is very important not to be let alone if they should find themselves in a tough situation. They love investors who listen and coach and dislike investors who know everything better and give commands.

What 3 things would you like to communicate to your audience through your logo and stationery?

Fair, professional, NOT formal

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Image with text. I like scribbled ones like Java or Tui (tui.com), embossed like the new Apple. Ideally the name is integrated in the image or even the base of the image and does not stand separate.

What colors do you want to see in your logo and stationery?

Ideally the logo colors play with the formality and seriousness of the traditional fincance companies but with tongue in cheek, e.g. the colors may contrast the traditional stiff colors (e.g. grey, dark green) with modern, more vivid ones (e.g. orange, grass-green).

What colors do you NOT want to see in your logo and stationery?

No childish colours like pink or pastel shades (unless you are very convinced)

What adjectives should best describe your logo and stationery?

professional, modern, successful, accessible

Where will your logo be used (print, website, etc.)?

The logo will be used on- and offline, on web sites, emails, letter heads, powerpoint presentations, and business cards.

The logo should work on white, grey and black backgrounds and also work in a black&white version on fax machines.

Do you have additional info or links you want to share?

Ideally the logo does contrasts traditional style (I like the serif fonts often used in private banking) with modern style of the logos of many web 2.0 companies.

At the same time the logo should look serious and fun at the same time.

The logo may also play with the non olet.


Logos I like:
- Java (http://t2.gstatic.com/images?q=tbn:ANd9G...)
- Apple http://t0.gstatic.com/images?q=tbn:ANd9G...
- Tui (tui.com)
- Bundesliga (http://www.bundesliga.de)
- VeriSign (verisign.com)
- RedHat (redhat.com)
- Vaio (http://www.notebook-akkus-24.de/blog/wp-...)
- Skype
- Apple Newton (http://2.bp.blogspot.com/-G2Fq1923NNo/Ta...)

Logos I dislike:
- Subway (subway.com)
- Barbie (Barbie.com),
- Ford Ka (http://t2.gstatic.com/images?q=tbn:ANd9G...)
- Samsung (Samsung.com)
- Chupa Chups (chupachups.com)
- Dunhill (dunhill.com)
- BIC (bicworld.com)

Materials

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