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Creative Brief

Who are you?

Our company, Ashly Jo Jewelry, is a direct sales costume and fashion jewelry company. The jewelry is trendy and fun and is meant to "WOW" our customers and their admirers. Our consultants are able to have their own businesses with the support of a parent company behind them every step of the way. We are a young company and want to appear to be the fun, young, trendy, hip company that we are and appeal to the same crowd.

What do you need?

We need a logo (one with the full name Ashly Jo Jewlery, and a smaller version with the initials AJJ in coordinating colors and font), business cards, letterhead, and envelopes created. We would like the files to be vector files so that we can use them for various marketing materials. The logo will be used for price tags, packaging, postcards, brochures, banners, etc.

I want the logo to be simple and classy with only the text, no pictures of jewelry or gems or anything like that please. I would like to see however some examples that include the tag line "the finishing touch" if possible please. The tag line won't be included with the logo for some marketing materials but it may be used for others.

Who Is Your Audience?

Our target market are females 15 and up that like to spice up their ordinary outfits with fabulous jewelry! All ages of classy women wear jewelry! Our products are also great gift items for men to buy for their significant others, friends, daughters, wives, etc.

Requirements

We Like These Examples

I have attached an example logo that I created (you will see why I need a real graphic designer :). I am not 100% set on these colors, fonts, or anything about it but I thought that it may be a nice jumping off point. The jewelry will be like Henri Bendel, or Aqua at Bloomingdales http://www.shopstyle.com/browse/necklace.... A fun font may be nice to see as well.

Color combos that we like:
Bright green and bright purple
Navy and pink
Brown and aqua, brown and pink

We are very excited to see your ideas!

We Absolutely Must Have

Ashly Jo Jewelry (with no "e" in Ashly please) and AJJ as coordinating logos in vector files as we will need to use them for various projects. Also the tag line "the finishing touch" used in some of the materials. Maybe it will be as a separate file as it may not always be used.

Materials

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Files

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