• Award$300
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LET ME TELL YOU ABOUT US:

Boston Oilheat Insurance Corp. is a startup based out of the greater Boston area offering insurance to oilheat (heating oil) dealers in the Northeastern and Mid-Atlantic states. Oilheat dealers traditionally offer price caps to consumers that protects consumers against heating oil prices going over a certain level. Our service protects dealers against financial losses resulting from their own poorly/badly created hedges. We are a both an insurance company and a financial services company, and we share some aspects of an investment bank in that we hedge financial exposure using financial derivatives and securities.

HERE IS WHAT WE NEED:

The Oilheat industry is mature, traditional and conservative. The logo ideally should look trustworthy and reliable, possibly masculine or solid, potentially somewhat elegant, but definately smart, different and out-of-the-box. Furthermoreso the logo must be clear, straightforward and easy to understand and read. Color may be used in a smart way, but suddle way.

We haven't decided yet whether the logo should be an emblem, but we will definately consider it.

Other attributes to consider:

Refined: possibly

Innovative: maybeComplex: no

Modern: maybe, definately not over the top

Feminine: no

Luxury: no

Playful: no

Exotic: no

Adventure: no

Sporty: no

Secure: yes

OUR TARGET AUDIENCE IS:

The target market of our company consists of commercial heating oil dealers in the Northeast and Mid-Atlantic. They are often small, family-operated businesses delivering oil to homes using trucks. It is a basic industry with little technological advancement and slight modernization. Our company will not interact with consumers/home owners as we solely deal with the dealers.

WE LIKE THESE EXAMPLES:

Surprise us.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Boston Oilheat Insurance Corp. or Boston Oilheat Insurance Corporation

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