LET ME TELL YOU ABOUT US:
We are a start-up trading firm, buying and selling shares, derivatives and other financial instruments in markets across the globe using a high frequency automated methodology. The name of the company is Counterpoint Capital.
The word Counterpoint involves the writing of musical lines that sound very different and move independently from each other but sound harmonious when played simultaneously. Although we can construct some similarities between the building blocks and a total in harmony in music and what we do, the interpretation will always be a weak one. We like the name and the sound of it. We dont want to make too much out of the music origin but the relation between smaller parts and a harmonious sum is intriguing.
HERE IS WHAT WE NEED:
We need a logo and design for business cards, letterhead and an electronic version that possibly will feature on a website. We want a timeless logo with contemporary touches that truly works on a global basis
OUR TARGET AUDIENCE IS:
Our primary audience is our current and future personnel (ability to attract the right people). Keywords are passion, creativity, high level of ethics, team spirit and that work should be fun. We want a brand to be proud of and identify with.
We also have relationships with large banks, investment banks, stock exchanges and other service providers across the globe. In time we might become members of trading exchanges across the globe. This is a very serious audience.
Our edge is opportunity discovery, mastery in algorithms and coding, experience from execution and profound knowledge how to use and develop computerised trading technology to its limit.
Our personnel: programmers, mathematicians, traders, business people and serial entrepreneurs. We are also a truly global firm with personnel and offices around the globe.
WE LIKE THESE EXAMPLES:
We like many things and will not be in total agreement but these are some designs we like:
Apple, the beauty of the design and the beauty of function
Furniture by Eames. Timeless design that still balances the esthetics with functionality
Arne Jacobsen for much the same reason.
New York Times for layout and font
Moooi because of their sense of fun in designing everyday objects.
Factory Records (covers for singles and albums)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We want to avoid being too much in fashion. This must be designed to last. Dont use orange, not too obviousin this case not any music themes. Not overly complicated. Simple is good. Font is very important
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