LET ME TELL YOU ABOUT US:
NorthGulf is a professional company engaged in real estate development and property acquisitions, with a focus on land development, destination properties, infill projects, and value added income producing properties.
NorthGulf also provides development consulting services to owners and developers, including detailed financial feasibility and analysis for acquisition and development, financial pro-forma modeling, project envisionining, market research, marketing services, design management and construction management. In addition, NorthGulf acts as real estate broker representing buyers and sellers in the purchase, sale, capitalization and joint venture of real estate projects or assets.
HERE IS WHAT WE NEED:
We need the following:
(a) A logo to be used in all of our print and digital media,
(b) an envelope/letterhead template with a generic address that we can change, and
(c) a business card layout that we can make name, phone number, and address changes to.
We would like to have a business cards with two sides (with a different color in the back with some basic information, such as web address).
Since we have several companies (Northgulf Partners, Northgulf Development, Northgulf Properties, etc.), we would like the word "Northgulf" or "NorthGulf" to be part of the logo, and have a small space for the specific company name somewhere in the business card or stationary: NorthGulf Development, LLC or NorthGulf Partners, LLC and so on (the name of the company could be changed on the same card layout).
OUR TARGET AUDIENCE IS:
Real estate companies (development, management, brokerage, investment, etc.), professional firms in the real estate industry (architects, engineers, contractors, lawyers, etc.), property owners, bankers and investment bankers, as well as individual and institutional investors.
WE LIKE THESE DESIGNS:
We like designs that are clean, distinct, elegant, but without compromising originality. We realize the challenge.
We generally like the name to be the actual logo (NorthGulf or Northgulf, with or without capitalizing the "g", depending on the type of font used), together with a small and original mark (icon or avatar) next to the name. But the icon should be subtle and original (not flashy, elaborated or loud). The originality could be achieved with the icon's placement, color, or the placement of the whole logo in the business card or stationary, or something else.
The image that we need to convey is that is of an established professional services company.
We would generally prefer icons that are abstract than allegorical (i.e. the icon does not have to necessarily imply neither "north" nor "gulf").
For example, we like this company's logo: www.perenco.com. We think it is elegant, simple and powerful. The icon is original, abstract and interesting, and its placement after the name makes it more interesting.
Although a little bit more conventional, this is another example of a simple, elegant icon: www.evergreeninvestments.com. In this case, the icon is placed in a non-traditional place in relation to the name.
This is an example of extreme simplicity and elegance: http://www.terrafirma.com/index.html. It may be too minimalistic, but we like it.
This is another simple but powerful logo that we really like: http://www.visegradfund.org/index.php
(this one won an Award in Europe).
This is a very modern logo, yet simple and elegant: http://www.sankt-josefshaus.de/ (Award winning)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We like originality and creativity, but framed within a classic and timeless graphic image.
We don't like flashy, busy, elaborated or complicated logos.
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