• Award$400
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Creative Brief

Who are you?

The company's name is Shoe Glam.

We make shoe accessories for any type of shoe. Removable shoe clips in various materials (rhinestones, leather, fabric etc) and shapes (buckles, flowers, bows etc) that easily add glamour to womens shoes.

What do you need?

We need a logo and a design for a 4" x 6" postcard that describes our shoe.

Who Is Your Audience?

Broad market from 18-50 year old women. We are targeting a broad range of women since our products will be available for casual (soccer moms, college students), and evening occasions (weddings, proms, parties, girls night out). We want a mother to buy the shoe clips for her daughter and a daughter to buy the shoe clips for her mom.


We Like These Examples

Please see attached documennts "Shoe Glam Logo.doc" and "Example of Post Card" for examples and info.

We Absolutely Must Have

Please see attached files that explain in detail



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