LET ME TELL YOU ABOUT US:
Indoor18 is a start up entertainment concept, destined to be the premier indoor golf facility in the Midwest. We will feature a number of state of the art golf simulators that will allow our patrons to play one of more than 50 world class golf courses. Bring your own clubs, or use some of our gear from today's leading manufacturers. Come early, stay late, or just come and enjoy watching the big game on one of our numerous HD televisions and projectors.
HERE IS WHAT WE NEED:
We need a logo first and foremost. This logo should be contemporary, hip, and cool. It will be used on our website, predominantly through the facility, exterior illuminated signage, and potentially on vehicle wraps/graphics as well. Finally, it will be used on our business cards, which we need as part of this project as well.
OUR TARGET AUDIENCE IS:
Our primary audience is the golfer - anything from a casual duffer to a serious competitor. Our facility will allow golfers to enjoy their sport year round, regardless of the weather (either too hot or too cold) or their ability to schedule a tee time during the daylight hours. Secondarily, we are targeting sports fans. We will sponsor events around every sporting event year round including college and pro sporting events for all major sports, and obviously every major PGA/LPGA major tour event.
The image we are looking to establish is that of upscale fun for the sports fan. We will feature a diverse, upscale, though comfortable menu and a full bar including premium liquors and select microbrews. Our seating and decor will be stylish and modern, not stodgy clubhouse or peanuts on the floor sports bar. The logo should reflect this.
WE LIKE THESE DESIGNS:
For reference only, here are a few links to similar concepts both domestic and abroad:
www.urbangolfindoor.com (now called thelinqe, above)
The marketing company that did the urban golf stuff...www.doohickeycreative.com/portfolio/urban-golf/
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We would like to incorporate the tagline "Golf & Grille" under in the design. Golf imagery (or colors, i.e. green) can be incorporated, but SHOULD NOT BE CHEESY! Absolutely no golf tee characters with golf ball heads. There will not be any tongue in cheek golf references anywhere else in the facility. The logo must be able to be reproduced on white or black backgrounds (shirts, menus, etc.).
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