LET ME TELL YOU ABOUT US:
We are a web-based professional services company seeking to help people with self-improvement, personal empowerment, and transformation. The brand is 'eleven-eleven' and the tag line will be 'evolve'.
HERE IS WHAT WE NEED:
We are in need of a logo and brand identity. The logo will be used throughout the site, as well as in direct marketing, print advertising, and possibly television.
The look should be clean, modern, fresh and happy. Although it is a somewhat spiritually minded site (think yoga, meditation, life coaches, and positive thinking) we don't want the logo to be fluffy or predictable.
Although we like the tag line 'evolve', it is not required that it be incorporated into the logo itself. We would also like the use of a glyph that relates to the logo and can be repeated throughout the site.
Our preferred colors are french/navy blue, avocado/grass green, and pops of pink/magenta. However, we are open to other colors as well. Our preferred font is gill sans light, but we are completely open to other fonts. We also like the fonts in the websites mentioned below. We also favor the use of all lower case letters or all caps, but this is not required.
The website will be streamlined, with mostly white background and pops of color. This is a great opportunity for the logo and glyphs to really stand center stage.
OUR TARGET AUDIENCE IS:
Our target audience is mainly women, ages 25-55. We want them to feel happy, hopeful, confident and empowered when they look at this image.
WE LIKE THESE EXAMPLES:
Nook by Barnes and Noble (color)
Serena & Lily (font)
Calypso - Celle (font, use of pops of color)
Jet Setter (font)
Mario Batali (everything about the logos for his restaurants)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Simply put, we are looking for innovation and imagination.
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