Leading Early Stage Vc Firm Needs A Logo Refresh

LET ME TELL YOU ABOUT US:

SoftTech VC is an early stage venture capital firm, managing a $15M fund, and investing in young, promising, consumer Internet startups. We have backed companies like Buzznet, Mint.com, Truveo, Tapulous,... and continue to be extremely active investors (41 investments in the last two years).

The corporate web site is http://www.softtechvc.com and the blog is http://blog.softtechvc.com. Over the past couple of years, I have been hanging out on Twitter at @jeff.

HERE IS WHAT WE NEED:

My beloved wife designed our logo and corporate colors in 2 hours about 5 years ago - I needed to print business cards quickly ;) - and I feel that I could do with a refresh. I have not decided yet whether I want a complete refresh with a brand new logo and corporate colors, or just a bit of a refresh. Let's see what you think!

OUR TARGET AUDIENCE IS:

Entrepreneurs (we invest in), institutions (that invest in my fund), the media, and the rest of the Internet ;).

Keywords are: consumer internet, social media, startups, early stage, fast pace, world domination potential, dynamic, fun.

WE LIKE THESE DESIGNS:

I actually like the simplicity of the red/grey/black palette we used, but am open to suggestions. I am a big fan of mint.com (and not only because I was an investor ;) and flickr.com. And I find that my friends at http://truevp.com/ did a great job with their web site.

I have uploaded the current logo and the back of my business card, which was one of the first with a tag cloud 5 years ago.