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Business Info

Business Name

Kayonan Consulting

What do you do?

Sustainability Consulting / Green Consulting. Clients include corporations, academic institutions, governmental agencies, and NGOs

What is the exact name you would like in your logo?

Kayonan Consulting

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

The target audience is senior managers at corporations, governmental organizations, academic institutions, and NGOs. Therefore, the age demographic would be from 35 years old and up. Both male and female in upper-middle to higher income bracket. Target audience would include people that believe that sustainability and the environment is a important part of what they do and their lifestyle. Target audience values would include holistic, healthy, and balanced lifestyles, but with ambitious goals and aspirations to make their life better and the world a better place to live for themselves and future generations.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Transformational Change: the consulting services strives to change peoples mindsets and behaviours toward more sustainable ways of living and working.
2. Trust: vulnerability and authenticity lead to trust and honest relationships. The logo should communicate this in some way.
3. Curiosity: changes happens through innovation and innovation happens through curiosity. The logo should communicate a child-like curiosity to seek deeper understanding of the truth.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Generally I prefer a combination of text and image in the logo and stationary design. However, it really does depend on the design. I have given many examples of the logo styles that I like in the attached "Concept Document" (42 pages).

What colors do you want to see in your logo and stationery?

Black and while as well as any colours that represent nature and the environment. I like pastel greens and earth-tones. But I am open to colour suggestions. I do not have a existing colour palette.

What colors do you NOT want to see in your logo and stationery?

The colours should be consistent with the design concept and theme. I cannot say that there are any colours that I do NOT want to use.

What adjectives should best describe your logo and stationery?

Clean, elegant, artistic, simple (yet, representing complexity), honest, humble, authentic, wise, and intelligent.

Where will your logo be used (print, website, etc.)?

Print, website, stationary, business cards, posters, Tshirts, The logo will need to be suitable for use in both print and online presentation.

Do you have additional info or links you want to share?

Please see attached Concept Document for all details and examples.



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