Kaleidoscope (Market Research)
What do you do?
Market research consultancy that tailors consumer behavior insight to client marketing strategies, trendscaping, competitive landscaping, and industry growth opportunities. Primary vertical is foodservice (retail, c-stores, restaurants, hotels, and non-commerical). We provide a range of market research products and services, including syndicated, custom, and high-value consulting.
What is the exact name you would like in your logo?
You'll receive designs for biz cards, letterhead and envelopes.
Business cards are a priority over letterhead and envelopes.
What is your industry?
Consumer & Industry Market Research
Describe the target audience for your logo and stationery
Corporate: Foodservice participants, including food manufacturers, food retailers (supermarkets, c-stores, club stores, etc.), foodservice suppliers, restaurant chains, and the investment research community.
What 3 things would you like to communicate to your audience through your logo and stationery?
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Text (company name) and image. (Tagline is in the works).
What colors do you want to see in your logo and stationery?
yellow, orange, red, blue and green. possibly gray for company name.
What colors do you NOT want to see in your logo and stationery?
We don't have an issue with any colors. Create away.
What adjectives should best describe your logo and stationery?
Professional, modern, clean, bold, inspired, actionable and powerful results for client, movement and adaptation, intelligence and curiosity, imagination and vision.
Where will your logo be used (print, website, etc.)?
Print, website, business card, reports
Do you have additional info or links you want to share?
We like the idea of framing the brand name (Kaleidoscope) with an image of the North Star (as shown in link below), which can convey client guidance and brand leadership. We like the idea of infusing the star with diffused points of light that draw from a range of warm, bright colors (or incorporating one of the points of the north star as the symbol of an arrow pointing upwards). We could also draw on the image of the kaleidoscope as a dynamic and vibrant tool providing a telescopic vision.
(minus shading -- would prefer bold, modern, clean, professional)
If possible, and only if the design doesn't get too busy, incorporate the image of points of light (symbolizing inspiration and direction) in movement (see note about arrow symbol above). Thanks!
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