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LET ME TELL YOU ABOUT US:

Kalaa is an apparel company that produces high-fashion work (suiting and sportswear) and special events attire for professional women. Kalaa clothing uniquely incorporates luxurious Indian textiles with western construction.

Kalaa was started to address a few different market needs in the retail apparel all in one company:

1. Professional, high-fashion apparel made from artistic textiles developed predominantly by the handloom sector

2. Preserve and foster use of ethnic artisan work by fusing with Western silhouettes and at the same time support economic development.

3. Foster environmental stewardship and sustainability in a transparent manner. Kalaa is a carbon neutral company and our practices will be transparent.

Kalaa stands for confidence, beauty, fashion and sustainability. Kalaa is the sanskrit word for ART.

HERE IS WHAT WE NEED:

(1) Logo

(2) Letterhead

(3) Business card

Logo needs to look good in black and white as well as color

The logo will be repurposed / extended for clothing label

OUR TARGET AUDIENCE IS:

Women, 35+, established in their careers (or who are within the applicable income bracket) who want to look sophisticated/executive but yet feminine and luxurious at the same time. They may be single women or married with children, theyre active in their communities, read the Economist, but love browsing through Vogue/OK!/InStyle magazines. Concerned about global issues including climate change, poverty reduction and economic development either for themselves or their childrens future.

WE LIKE THESE DESIGNS:

Sleek, clean-lines images, similar to the design of our clothing (there is a sample sketch of a jacket attached). 1 or 2 colors would probably work best. The business cards can/should be double sided and need to be unique to leave a lasting impression.

Here is some reference information that is meant to give guidance on visual cues. By no means is there an expectation that these objects be included in the design of the logo (unless otherwise stated).

Reference Objects: Communities that produce both handloom and powerloom textiles. Or just a

Handloom itself

Reference Animals: Swan - because it's simple and beautiful, Peacock (a sleek, beautiful, colorful peacock)

Reference Colors: Gold

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have the company name: Kalaa

Must incorporate the color gold in some way, but very open to other color combinations.

Textiles will initially come from India and then we will begin sourcing other countries. Like the idea of incorporating some kind of small visual cue (not a flag) that indicates we are growing our sourcing locations. This small portion of the logo can grow / evolve with the company. Open to ideas / suggestions.

Must not include clip art.

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