• Award$450
  • Entries121
  • Creatives25

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Business Info

Business Name

Gravitas LLC

What do you do?

Gravitas sells juggling equipment, flying discs, kites, footbags, yo-yos, boomerangs, and other toys to assist people in their conquest of gravity. We also sell t-shirts and bags so that people can combat gravity in style.

What is the exact name you would like in your logo?

Gravitas

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

business cards, letterhead

Target Audience

What is your industry?

juggling equipment/toy retailer

Describe the target audience for your logo and stationery

Most jugglers/disc sports players/footbaggers/etc. are young: my estimate is 15-45 or so. There is a distinct counterculture element in these activities, and Gravitas will reflect and celebrate that. Many are well-educated, with a strongly developed sense of irony.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. A sense of whimsy and magic about our (humanity's) collective urge to defy gravity
2. a sense of humor
3. a feeling of motion and youthful energy

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I like strongly graphic design elements, with images that are more abstract than realistic. I usually like logos that are somewhat dimensional in appearance. I like unusual fonts that are incorporated into the logos themselves in unique ways.

What colors do you want to see in your logo and stationery?

I prefer somewhat muted colors, but am open to just about anything as far as palette is concerned.

What colors do you NOT want to see in your logo and stationery?

Nothing garish.

What adjectives should best describe your logo and stationery?

whimsical, interesting, maybe somewhat technical, dynamic

Where will your logo be used (print, website, etc.)?

website, clothing

Do you have additional info or links you want to share?

Stationery should include "LLC" (discreetly) in the name; logo should not. Our motto is "Serious Fun", which could be included in the logo design, or not; I'm not sure about this yet, would need to actually see it.

Materials

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