Eyewear store and Optometric Office. Retail selling ophthalmic frames, sunglasses and contact lenses as well as accessories. All higher end, unique designs. Store is gender neutral in design, targeting women and men equally. Demographically, average age is about 42. Higher income bracket. Located in a very eco-conscious neighbourhood. A high school is very close by and we want to attract them to our sunglasses and vintage eyewear. We are also wanting to be part of the community by hosting special events in the store after hours. A trendy hot spot for not only eyewear but for hosting special events. This is an existing business that we are expanding and renovating. It has been in business for 75 years. We want to keep the name, but looking for ideas on how to update it right for today's retail market. I do not oppose using JWO or JWO designer eyewear in the logo. JWO eyetrends etc...

Colours again need to be gender neutral for the logo. I like creams, browns, beiges, whites, and black. But I am open to other suggestions. Clean lines for the logo is simply stated, timeless and boutique like. A logo like JO MALONE fragrance or COACH is attractive. Their choice in colours is appealing too. My store logo will also be on an awning that will cover the store front.