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Business Info
Business Name
National Interventional Radiology Partners, PLLC
What do you do?
We are a chain of outpatient Interventional Radiology centers. We treat multiple diseases in the outpatient setting, using image-guidance and minimally invasive techniques. Patients get better immediately, and can go home and resume a normal lifestyle within hours of their procedures. Historically these procedures have been done via open surgical techniques, in hospitals. What we do is better for the patient in every way.
What is the exact name you would like in your logo?
National Interventional Radiology Partners
What specific designs do you need?
[u'Business cards', u'Letterhead', u'Envelopes']
Target Audience
What is your industry?
Health Care and Biotech
Describe the target audience for your logo and stationery
Lower SES population i.e. <50K annual income. The disease states we treat affect the relatively poor and uneducated, and are related to smoking and obesity (which are inversely correlated with SES). We treat mainly blacks>hispanics>>whites, mostly over the age of 50. This is not the "country club crowd," rather it's the Walmart, Fiesta supermarket, Veterans Affairs, rodeo, KFC, and liquor store crowd.
What 3 things would you like to communicate to your audience through your logo and stationery?
1. Established, professional, trustworthy, yet still... 2. Empathetic, caring, compassionate, and 3. Reliable, recognizable, ubiquitous -- like a nationwide franchise, like Starbucks or Subway or McDonald's, only more professional since this is healthcare
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
FedEx, Google, Best Buy
What colors do you want to see in your logo and stationery?
blue/dark blue, grey, black, anything conservative
What colors do you NOT want to see in your logo and stationery?
nothing bright or outlanding, i.e. no yellows or oranges or anything like that
What adjectives should best describe your logo and stationery?
professional, trustworthy, established, reliable
Where will your logo be used (print, website, etc.)?
website, business cards, limited print
Do you have additional info or links you want to share?
If you want to include/incorporate a small, simple image/graphic somehow portraying a IR (Interventional Radiology) procedure, I would be open to that. That said I prefer if the "image" could be included in the as part of the letters e.g. the hidden arrow in the FedEx logo -- this would be ideal and very cool if you could figure out a way to do this
Materials
Contract
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