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LET ME TELL YOU ABOUT US:

INsight Advisory Group is a new company (official start date is Jan 2010). It is founded by former NFL player Ryan Nece and author/speaker/businessman Marc Isenberg. Isenberg and Nece have a lot of credibility, individually and collectively, in the sports community. Ryan Nece graduated from UCLA with a degree in Economics. Ryan then played 7 years in the NFL and spent 4 years as his team's player representative. Marc wrote the book, "Money Players: A Guide to Succeed in Sports, Business & Life for Current and Future Pro Athletes." Ryan wrote the book's foreword. You can check it out on amazon.com.

Our mission is to "help elite athletes compete successfully in business, finance and life, and provide them with the guidance and tools to do so." The two components of our company are education and business management/counsel.

HERE IS WHAT WE NEED:

We need a logo that appeals primarily to elite athletes, but is very clean and professional. IN stands for Isenberg Nece. We want the focal point of logo to be INsight. We think we want our names incorporated into design, but not exactly sure how...maybe have a secondary design that takes the INsight "footprint" (big I, big N) to spell out Isenberg/Nece (could use Isenberg/Nece version on the back of business card). Logo will be used on business cards, letterhead, website, etc.

OUR TARGET AUDIENCE IS:

Professional athletes, elite college athletes, professional leagues, teams and athletic departments. Marc Isenberg wrote Money Players, a book to help athletes understand the often-crazy business of professional sports. Even though we prefer to not use our names in the logo (we want this company to be bigger than just us), we recognize that our biggest assets as we launch are our names.

WE LIKE THESE DESIGNS:

We like clean, professional. This is not a sports company...We work with individuals who happen to be athletes. We like these logos: Citi, Accenture, Avaya, Verizon, Jack in the Box (new logo). Of course, we also like the NFL shield.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

We want tasteful, simple businesslike.

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